Some helpful tips on structuring and writing your web copy.
A comprehensive list of questions to ask yourself or a client before writing copy. The answers to these questions will form your brief.
SEO practitioners tend to speak in a language all of their own which is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English .
How many times should you use your primary keyword? This case study helps answer that question.
Ten things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”.
In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! This article discusses 11 daily rituals involved.
Here are a few tips and FREE tools which I help most aspiring copywriters make the move into freelance copywriting.
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.
Successful websites don't set out to sell
Most vendors and service providers think of their website as a sales tool. But this is a fundamentally flawed perspective - adopt it at your peril.
In the face of a declining trust in the Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it?
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this SEO article is for you.
If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.
By following these 8 simple SEO copywriting guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors.
8 Great Tools for Search Engine Optimization.
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.
Follow 10 simple copywriting rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.
Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands.
Cold calling can be a great way to generate quality leads. So you need to do it right. Following are some tips and FREE tools which will help you do just that.
To Take Copy...
Ad copy for any real estate agent.